11/27/2022 0 Comments Magic vines online free![]() Harnessing Vine from a brand’s perspective involves an understanding of the difference between, what Jon Mowat at Hurricane Media calls, ‘minutes and moments’. Minutes and momentsĮxploiting the explosive popularity of Vine has required a drastic change of mindset from the marketing community however. Nearly a year and a half later and nine Vines are being shared every second on Twitter. The brevity of the Vine was always going to be a natural accompaniment to the 140 character tweet and the evidence certainly bears out Twitter’s prudence in their early acquisition of the platform. The potential Twitter saw in the short form video medium undoubtedly mimicked their own platform of what was once referred to as ‘micro-blogging’ (now superseded with the ubiquitous use of the verb ‘tweeting’ another example in a long tradition of brands colonising language – see: ‘biro’, ‘hoover’, ‘yo-yo’ and of course to ‘google’). So what makes short form video so inherently sharable, when compared to traditional video formats like YouTube? Well it’s perhaps no coincidence that before it was even released, Vine was acquired by Twitter back in October 2012. Here are some tips and insights into how you can create magic on Vine in 6 seconds! With data from Unruly, suggesting that Vine shares have rocketed from five per second to nine, between April and June 2013, it’s not hard to see why brands left, right and centre are trying to jump onto the Vine bandwagon. And what started as a stream, has become a raging river, with a userbase now in excess of 40 million. In the sixteen months since its launch we’ve witnessed a stream of hilarious six second set pieces and inspired stop motion zaniness created on Vine however. Perhaps more than anything else, this frank admission sums up a general sense of surprise surrounding the mercurial rise of Vine’s six second video sharing app a medium that at first glance seems unduly restrictive and limited. ‘ To say that we’ve been blown away is an understatement.’ On January 24 th 2014 the developers of Vine celebrated its first birthday with a blogpost admitting that no one really knew what to expect back in January 2013. ![]()
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